Don't Get Left Behind
No matter our industry, we all strive to be trendsetters, but simply staying current on industry trends can be a challenge in and of itself; and while it requires a commitment of both time and...
View ArticleAre You Missing the Right Ad Space?
Virtually anything anywhere can be used for advertising purposes. Are you missing out on the right advertising space for your organization? Brainstorm with us or share your best ad space success here!
View ArticleDoes Your Website Say it ALL?
Does your organization’s website provide what your potential customer is looking for? Employees may be stifled by their own internal knowledge of what is really important, or the agency developing a...
View ArticleCustomer Service Outside of Your Screen
It’s important to remember that as efficient as our technological advancements have made us, they can’t replace an old-fashioned hand shake or smile when greeting our clients. Providing customer...
View ArticleSocial Media Stampede
Where did this social media stampede come from? Twitter’s 105 million registered users, Facebook’s 400 million active users, and more than 140 million unique visitors each month from the U.S. alone....
View ArticleNews Releases VS. Media Advisories
Two of a public relations specialist’s best tools are the news release and the media advisory. Because both are used to convey client information to the media, business associates often ask, “What’s...
View ArticleHow Do You Build a Personal Brand?
A personal brand isn’t something you just create out of thin air. It’s something you have already, whether you know it or not. So to start your personal branding campaign you have to be brutally...
View ArticleProducing Effective Web Video - Part 1
Video on the web. It isn't just the world's greatest time-suck anymore (I mean who doesn't want to watch "David after Dentist" for the hundredth time?) More and more companies are using videos on...
View ArticleProducing Effective Web Video - Part 2
Video on the web. It isn't just the world's greatest time-suck anymore (I mean who doesn't want to watch "David after Dentist" for the hundredth time?) More and more companies are using videos on...
View Article4th of July Fireworks
4th of July fireworks are always fun – and always fun to photograph.
View ArticleI AM A WOMAN, and I Own the Business
Nehlsen Communications has been a woman-owned business since the days of writing radio and TV scripts from her kitchen table in 1972. Nancy finally decided it was time to be recognized as a...
View Article500 Million Facebook Fans: Business Application
Facebook for Business? What is the business application for Facebook reaching 500 million users? We are rolling out a new blog series discussing what the impact of current events have on marketing...
View ArticleGoogle’s Gmail Priority Inbox: Business Application
Businesses that market directly to consumers will want to know the business application for Google's Gmail Priority Inbox. Don't let your emails get demoted. Ensure your emails stand out. More...
View ArticleNot Just Handshakes Anymore: Building Thriving Business Relationships Online
Is Facebook taking over face-to-face meetings? If you want to create a link with your client, must you be on LinkedIn? Must you be all atweet on Twitter? The vast quantity of social media options can...
View ArticleThe Land of Misfit Brands
Businesses today must choose the message they want to convey with their name, logo, slogan, marketing, web site, public relations, social media. Are you fun? Trustworthy? Inexpensive? Your brand must...
View ArticleThe Case for Google Places
There are many “business listing” websites available to list your company, claim your page and draw people to your business. However, there are so many of these sites available it may be overwhelming...
View ArticleSafety with a Laugh and a Smile
Safety messages can be horribly boring. Eye protection, job site rules, workplace harassment and machinery precautions do not make for riveting copy -- usually. But what if safety messages were...
View ArticleMore is (measurably) better with web updates
Business websites are long past the principle of “build it and they will come.” It is vital to engage the viewer, to be interactive. That engagement can have immediate, measurable results.
View ArticleMake the Most of Your 2011 Marketing Budget
One of the best things you can do for your business this year, if you haven’t already done so, is to have a pen-to-paper, real-live, strategy-filled marketing and public relations plan. A plan is all...
View ArticleQC Biz Journal column: Planning and Executing Effective Public Relations
An effective public relations plan starts with setting your goal, identifying the specific objectives to achieve that goal, and then choosing the general strategies and specific tactics that will get...
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